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The Apple Tablet: Timing Isn't Everything


Photo courtesy Mike McCaffrey

Although I've been involved in technical pursuits for about a decade and a half, I haven't really been following Apple that long, rather only after being completely won over by my first Mac, a PowerBook G4, in late 2002. Since then, I've not only converted my entire hardware platform to Apple's, but now develop software and support hardware across a range of Apple devices and operating systems.

This goes without saying for the Apple faithful, but the reason I switched was not a fashion or perceived "coolness" factor, and especially not out of cost concerns, but rather because in a day and age when increasingly nearly everything we create and manage is converging to the digital form, Apple has the foresight and user experience savvy to make it far less of a hassle than it could be, and indeed, than pretty much everyone else in the industry. (Related: Watch The Onion's Sony Releases New Stupid Piece Of Shit That Doesn't Fucking Work.)

I mention all of this as a bit of background for my thinking on the topic of the tablet. The lion's share of my livelihood is made in the Apple ecosystem, but, as again should be no surprise to the Apple faithful, I'd rather not work in technology than have to use the crap the rest of the industry is churning out lately.

Those disclosures aside...

With the conventional "wisdom" that Apple's lack of presence in the netbook market was hurting them financially now being replaced by an unprecedented stock run-up in response to the latest round of tablet rumors, it seems all the world is now awaiting Apple's announcement of a new platform -- the new platform.

Speculation on the tablet really picked up late last summer in advance of Apple's September iPod event which turned out, unsurprisingly, to have to do with new iPods.

Then late in the year, only a few weeks ago, things climbed to a fever pitch. People love their Macs, they love their iPods, and they love their iPhones. They want to know what the next great thing is that they are going to love, because in a world of crappy technology, people love to love good technology.

But that doesn't necessarily mean that Apple's next game-changing product announcement is going to happen at the next opportunity that they have to announce something.

There are two things that we should be learning from the cycles that Apple continually operates on.

Truth #1: Apple Takes Big Risks Because True Innovation And Risk Go Hand In Hand

Apple is pretty much the de facto innovator in the industry now. It's Apple's job to figure out what to do next, figure out how to accomplish it, and help people evaluate whether it's someplace that they want to go (though, unsurprisingly, they tend to lean hard on "yes, it is").

No one's working harder on an iPhone killer than the makers of the iPhone. (And while we're dispelling myths, we might as well tackle the fact that no one needs to kill the iPhone to prosper. Lack of competition is bad for consumers, ok?)

But you can bet the tablet will exemplify Apple's modus operandi -- to truly reinvent. Other companies are hesitant or unwilling to do this for all of the standard reasons -- it's too costly, too risky, too hard to manage, requires the best people, and requires a strong-arm approach to both secrecy and hardware component vendor relationships.

Truth #2: One Plus One Does Not Equal Two

The second thing we should be picking up is that because of the lengths to which Apple is willing to go to reinvent, the armchair pundit is usually at a loss when trying to map this near future.

When the iPod is an unprecedented success and rumors of an Apple entry into the cell phone market bubble up, concept illustrations emerge of a phone with a scroll wheel. Touch-screen? Never saw it coming.

When the iPhone 3G is an unprecedented success, yet not quite everyone has one, it is assumed that Apple's next generation of the device (what turned out to be the 3GS) would have to be in the sub-$100 range. Apple both released a new and desirable next generation model, as well as appeased the $99 crowd with a base model of the previous generation, growing their reach.

And as e-book readers really start to take off, of course Apple's tablet will subsume these features as well:

It is still unclear exactly what an Apple tablet would include, but most observers expect a sort of large-scale iPhone that has additional features for viewing video and reading books and magazines.

Financial Times
http://blogs.ft.com/techblog/2009/12/exclusive-apple-to-host-event-in-ja...

Yes, because what people want is a bundle of features with an Apple logo on it. Tell me again, what are the features of your iPhone? Now, tell me what apps you use.

And lastly: iPhone's a hit, Magic Mouse is a hit, so I give you a Magic Mouse-like iPhone:

He said the plastic back panel of the phone could have a touch-sensitive solid shell, much like on the Magic Mouse.

[...]

The new hardware could also include an updated version of the iPhone operating system, Chen said.

Bloomberg
http://www.appleinsider.com/articles/10/01/14/next_gen_apple_iphone_rumo...

Some imagination please, people? And it could include an updated version of the iPhone operating system? You, sir, are why we can't have nice things.

The Thing About The "Latest Creation"

Apple's next media event has been announced, confirming the January 27 rumors seen in the past couple weeks.

But the invitation image, which is what got me really thinking about all of this tablet stuff to the extent of needing to write a blog post, combined with the two points above about the way that Apple innovates, lead me to a prediction:

The so-called tablet device in progress by Apple will not be announced at the January 27 media event.

The idea of "creation", something that the industry as a whole frequently puts out of the spotlight to play second fiddle to "management", is to be applauded. We need more companies embracing Apple's vision of a creator in the digital space and less of a consumer and manager of the stuff that is already out there.

And the image of paint splatters, colorful and very tactile, is evocative of using your hands on a canvas. Much like the more evolutionarily-programmed need and desire to see human faces in inanimate objects, we want to see this relate to the tablet, which we want to see be a natural extension of a touch-based interface like the iPhone.

The iPod revitalized and then redefined the digital music industry. The iPhone really just redefined communication on the go (How often are you annoyed to receive an actual phone call while doing something else on your iPhone?)

But the world isn't hooked into visual, even tactilely visual, creation in the same way that we are hooked into music and communication. And I don't see Apple taking us there -- at least not as a next step.

Another interpretation of the paint-and-creation motif (props to Brandon Sneed for this one) is to supplant the iPod. The bright colors represent the brightly colored iPods of yore. Anyone can see that the scroll-wheel iPod is being phased out -- face it, anything that Apple brands as "Classic" is on its way out.

My money's on something non-tablet in the announcement, more along the lines of a more-than-iPod-but-less-than-iPhone device.

But about the only thing that we can be sure of is that Apple's stock is going to go down next week due to the rampant bursting of bubbles.

So now what, Tough Guy?

So what is coming out next week? If I knew that, I'd probably be writing for bigger and better publications than my own blog (or possibly getting a cease-and-desist nastygram from Apple). I don't put the time into obtaining and cultivating original sources, something that tech punditry needs more of, and something that true indie journalists such as John Gruber of Daring Fireball do. So I'm basing this speculation on my own understanding of the past combined with references from publications that I do trust who have sources on the ground.

But remember -- there's a lot of Apple technology that has yet to see the light of day. Like this 2006, pre-iPhone touch-screen patent filing involving touch-based proximity:

The September 30, 2005 filing (published today) is titled "Proximity detector in handheld device." It describes a touch-screen interface for portable electronics devices that can sense when an object, such as a person's finger, is approaching. When an object is sensed, the touch-screen interface may perform an action such as displaying a "virtual scroll wheel," navigation pad or virtual keypad.

AppleInsider
http://www.appleinsider.com/articles/06/07/20/inside_apples_latest_ipod_...

Not just touch, like the iPhone interface, and not just proximity, like the auto-dim when putting the iPhone to your ear, but an interface that changes based on your finger's proximity.

Just one of many Apple multitouch patents.

And just one of many things to keep us watching, to be sure. See you next Wednesday.

Quality time with the MacBook Pro 17"

I’ve been wanting to post about my new machine, the MacBook Pro 17" announced at Macworld in January. I haven't seen a lot of talk about the model outside of the perfunctory post-announcement reviews and the occasional rant about closed battery systems, so I wanted to contribute the review that I was hoping to see.

After a month or two of waiting, repeatedly calling Apple Stores to check availability, getting down to a store to check it out in person, and finally ordering one through my developer discount, mine arrived on March 25. So I’ve had a bit over a month to really put it through its paces, at least for my day-to-day needs, including plenty of days coding, doing visual work, backpacking it around, taking it on a flight, and working outside on those rare but wonderful sunny Portland days.

I’m not going to talk about the assumed: yes, it’s fast, having a lot of RAM is great, the hard drive is huge, et cetera. I’m going to cover the things that aren’t guaranteed with a new Mac. Adjustments that you have to make so that it feels comfortable. New technologies, often not yet seen in the field, and how they work day-to-day. And best of all, pleasant reminders of machines that you used to have, either in features that have made a reappearance or things that behave just like you’d expect but still delight you in myriad tiny ways.

I purchased the base model: 2.66GHz Core 2 Duo, 320GB 5400rpm drive, 4GB of RAM, and an added Mini DisplayPort-to-VGA adapter, which I will soon be putting to work in the coming weeks for a couple presentations.

My Mac history

First, a bit of groundwork for context. This machine is my fourth modern Mac laptop, after the following:

  • PowerBook G4 15" (667MHz Titanium, 2002)
  • PowerBook G4 15" (1.5GHz Aluminum, 2005)
  • MacBook Pro Core Duo 15" (2.0GHz Aluminum, 2006)

In every case, they have always been my sole machine, always running AirPort wireless as the main connection method, always eventually needing a second battery, and always carried around nearly every day to various places while working. This latest machine joins a venerable line of mobile work computers, typically in use 10-12 hours a day, for Cocoa development, web development, systems administration, and all of the assorted daily tasks like web surfing, email, writing, and the like.

Long-life battery

Of course the feature that everyone is here to read about is the revolutionary, long-life, non-removeable battery. Apple promises "up to eight hours of wireless productivity" and although you always have to take that with a grain of salt, in my humble opinion, it’s true that the future of laptop energy systems has arrived.

The new battery is, in a compound word, life-changing. As a solo entrepreneur working without a formal office, part of what keeps me sane is getting out into the neighborhood (and beyond) each and every day, working from coffee shops, tea houses, bars and restaurants, and client offices. I was once a plughound, always scanning the room for the power outlets so that I could set up shop and not have to make a run for it in an hour or two.

But plughound no more! It’s no exaggeration to say that I can probably count on one hand the number of times that I have used the plug-in power adapter outside of the house to get some juice. Often times, depending upon the day in question, I can get home and still use the battery to watch some Hulu or start, and sometimes even finish, a movie.

But you didn’t come here for the namby-pamby tales of a plughound. You want numbers. And the numbers are good. I easily get 6.5 hours of battery life, and that’s with wifi on and in full use, the screen brightness up all the way (and it goes up high), and my standard 10-15 applications running for development, reading, surfing, writing, and keeping tabs on things.

Another nice aspect of this machine is that, unlike my Core Duo MacBook Pro, running on battery doesn’t mean that the CPU power is reduced. While there is an energy setting for the higher-performance graphics setting (which I actually haven’t yet tried), the processor remains the same whether you are running on power or battery.

Two other related notes about the battery just for completeness: the "time remaining" countdown is accurate nearly to the second, and when the machine goes to sleep upon battery run-down, it hibernates every time. This means that the sleep light goes off, the machine powers down, and the RAM state (all four gigabytes of it) is saved to disk. This behaves much last my last model, though that one would typically be in sleep mode for an hour or two before powering down completely, even on a new battery. This new model does it every time the battery runs out (which, admittedly, I don’t get to see that often).

So: life-changing. If this is what the future has in store, then bring it on. Even when working at home, it's nice to not have to fuss with the power cable just to get some work done.

Glossy screen

I was one of the people who lamented the loss of comparably-priced matte displays only having spent time at the Apple Store with them. However, if you’ve ever been to an Apple Store, you’ll recall that there are two distinguishing factors about the laptop retail displays there: the machines are at about waist level (for me, anyway) and the stores themselves are brightly colored and incredibly well lit. Seriously, have you ever seen a shadow in an Apple Store?

However, I can safely say that after only a day or two of full-time use of the new machine in many non-Apple Store settings, I hardly even noticed the glare. This includes quite a bit of outdoor use (which, by the way, is made much better by this model’s screen brightness) as well as a variety of indoor situations.

If you have an iPhone or iPod touch, here’s one more way to look at it: are you ever distracted by the reflection of your finger in the touch screen? I would doubt it. Really, it's not a big deal. I can see it being an issue for certain types of users, but for general use, I don't see a problem.

USB ports a-plenty

busy ports

I don’t use a lot of peripherals in my day-to-day work -- typically, just an external drive on occasion for Time Machine backups of my daily work. However, I just had to appreciate all the peripheral space being given to the user in this new model -- three USB ports in a row on the left side of the case.

FireWire gets a boost

Another change for me with this machine was the discontinuation of FireWire 400 ports. I’ve got a few FireWire devices, namely external hard drives, but most are accessible by USB anyway. As for FireWire 800, I had it on my PowerBook, then it went away on my last MacBook Pro, and now it’s back. Being as it is the only FireWire port, I had to acquire a small adapter for FireWire 400 devices, which I’m happy to report works just fine.

Drive on the side

The unibody construction marks the first pro-level hardware revision since I’ve been using modern Macs to feature a slot-loading media drive on the side rather than the front. For the most part, it doesn’t affect me much, but occasionally I’ll have a beverage, my iPhone, or my glasses next to the computer and I’ll have to move them to use the drive.

There is an improvement, however, when I use my laptop stand, which features a tilted top with a wooden ledge at the bottom so that you can incline the keyboard steeply and not have it slide off. Having the drive on the side makes this much easier, as I don’t have to see or access the front edge of the machine at all when I’m using this stand.

A new angle

A feature that I’m happy to see back since the move from my old PowerBook is a lid that opens much wider than the previous MacBook Pro construction. Frequently I will have the laptop on my, well, lap, or I’ll be using my laptop stand and want to incline the keyboard half of the machine quite a bit. This machine allows for about a 135 degree angle to the lid, which is more than enough for these uses.

Unibody construction

There’s not much to say about the unibody construction (shared with the current 15" model) that hasn’t already been covered in the industry media, but I’ll mention a few highlights.

The case is solid, beautiful, lightweight, and makes me feel like I’m living in the future. Seriously, this machine is lust-worthy and I already own it.

One thing I have noted about the construction is that it’s precision engineered to the millimeter. In past Macs, no matter how new, sometimes the lid was a little off, or the gap between the lid and the case was not even on both sides. But this model is engineered like a nuclear reactor. From every angle, everything is pleasing to the eye.

Lastly, on both of my previous Macs, after a period of months I experienced the dreaded surface pitting problem at the hand rests. While it’s likely too early to tell on this machine, I’ll be keeping my eye out for the slightest change in the surface finish. So far so good.

Pump up the volume

It goes really loud. Much louder than my previous models. I only crank it up all the way when watching movies from across the room. Loud, loud, loud.

Glass trackpad

In what is perhaps my only niggle with this machine, I do have an issue with the button-less trackpad. While I quickly adapted to not feeling the button there, and I absolutely love the gestures (especially the four-finger Exposé swipes), I had to turn off the secondary click options. On my last Mac, I was used to holding two fingers on the trackpad when clicking for a right-click. But on this machine, I accidentally triggered it way too often, perhaps because I am used to resting the second finger at the front edge of the trackpad, where once there was a button.

I also gave the lower-left and lower-right single-click options a try, but found that the tracking areas for both of these clicks strayed too far into my normal clicking area.

So, short version: the only way I can right-click is to hold down Control, just like we used to do. It’s a small price to pay.

Sizing it up

one-handed lift

I have to admit that for the first few days, I had a terrible feeling in my stomach that I had made a mistake going up in machine size after many years on 15" machines. I was very aware of the size difference and while it was nice in the screen real estate, whenever I would heft the machine, I’d get a sick reminder of the fact that 17 inches is more than 15 and 6.6 pounds is greater than 5.5.

However, after perhaps three or four days, I became totally accustomed. Now, after a bit over a month, looking at my old 15" is like formerly looking at a 13". It seems like a toy, like something you would use on one knee while reading a recipe in the kitchen or quickly showing someone a photo you took.

What it really comes down to is one question: are you doing a baton routine with the computer, or are you sitting at a desk and computing? I carry the machine on my back every day while out and about and have no complaints. I’ve been on a couple airplanes and you know what? I usually listen to podcasts or read rather than work on my laptop, and this was the case with the 15" as well. My take on it is if you have a strong need to compute while on an airplane with a large-screen computer, you either also have the means to upgrade to first class so that you have the space, or you should be taking a vacation.

HD resolution

Of course the switch from 1440x900 to 1920x1600 was a bit of an adjustment, but I got used it quicker than I got used to most other aspects of the machine. I bumped up the text size in Twitterrific, I now frequently make use of the Readability bookmarklet (which I probably should have been doing sooner anyway), and I bask in the wonderfulness of a ton of palette space, great 2-up document viewing, and photo slideshow heaven. The display is simply stunning.

Conclusion

In conclusion, there's not much more to say. If you are considering this machine, I highly recommend it. And if you won't take my word for it, just ask Consumer Reports -- Macs swept every category, and the 17" most of all.

You may also be interested in my unboxing photos on Flickr. Particularly enlightening is the comparison between various laptop generations' packaging size.

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